![]() Some customers might resonate well with in-person email list-building strategies, while others might prefer lead magnets and opt-in offers. Every industry and business will find varying success with different tactics-and that’s due to the different products and customers. There’s no one-size-fits-all marketing strategy for building an email list. After all, trust takes years to earn and seconds to lose with ISPs. Damaged sender reputation: Send to a spam trap or see consistently low engagement rates, and inbox service providers (ISPs) will stop receiving your messages.Email service provider (ESP) shutdown: Damage your sender reputation, and ESPs (like Twilio SendGrid) will shut down your account, preventing you from using them to send emails.Risk of deny lists: Get marked as spam too often, and you might end up on a denylist (and that means your emails won’t get delivered at all).When they get a surprise message in their inboxes, they’re more likely to mark it as spam or ignore it. Poor engagement: Don’t hurt your deliverability in the long run, which is what you’ll do when you send email to subscribers on a purchased list who didn’t explicitly consent to receive your emails. ![]() Here’s why buying or renting an email list is a big no-no: Like with most things in life, you can’t shortcut your way to success. And it’s as easy as entering your credit card. And while the renter never actually sees or enters emails into their list, they instead rent a list from someone else for a predetermined period.īoth purchased and rented email lists are offerings from companies that claim to have thousands of “legitimate” emails that can help you create more leads and make more money. A rented email list is one that the owner has complete control over. rented email listsĪ purchased email list comes with email addresses, names, and potentially additional data about people who opted into receiving affiliate emails. We’ll provide more context and clarification, but just know that the short and long answer is no. So can’t you just skip the list-building process and buy or rent a list?
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